Live & UpClose logo, visuals & venue signage. Live & UpClose was coming out of retirement so we needed to develop an identity system to get it up an running from the ground up. So from signage, backstage passes to ads and media collateral. I don’t recall the name of the company that developed the ticket office facade, but they did a great job at translating our brand elements. We used glow-in-the-dark ink for the stage crew/back of the house t-shirt.
“My girlfriend’s in there” “Hey, a lot of peoples girlfriend’s are in there.”